All Soaps Get Ratings Bump for the Holidays!
All four soaps got a solid ratings boost during the last week of 2016 from December 26-30, even though they were all down in viewership when compared to last year.
Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
- Y&R 5,090,000 (+361,000/-414,000)
- B&B 4,018,000 (+266,000/-197,000)
- GH 2,818,000 (+130,000/-557,000)
- DAYS 2,547,000 (+91,000/-266,000)
During the last holiday week of the year, top rated soap Young & The Restless was up more than 5 million in total viewers. Following right behind Y&R, sister soap Bold & Beautiful came in at a solid 4 million plus viewers. General Hospital held its own in third place with almost 3 million viewers, while Days of our Lives held its own to have more than 2.5 million viewers.
Unsurprisingly, with Sally Sussman returning as head writer, Y&R had a lock on all key demos of women 18-49, 18-34, and 25-54, respectively. B&B followed suit in a solid second place with gains across all demo categories. DAYS beat GH to take third place in the 18-34 ratings demo, while GH hit an all-time low for fourth place. DAYS also gained in all the other key demos and tied GH in total viewership in the 18-34 category.
You can check out the full ratings at Soap Opera Network.
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